I'm sure you've all seen the super-cute EDF dancing dude by now... he's got it all hasn't he? Cheek, charisma, good looks and great moves. I just can't help but dance when he boogies onto my screen! http://youtu.be/s2BwOMBlatoCreated by AMV BBDO and inspired by the hit You Tube clip of the dancing r... [More]

I'm a big foodie - I love eating out, and eating in playing with new flavours and seeing what works. So now I've stumbled across the great new Glorious Flavour Map, I'm hooked! (It's like getting a new recipe book to play with!!)Created by flavour divas 'GLORIOUS!' (the makers of gorgeous soups, sau... [More]

Had a great time at the Creative Networks meeting in Leeds on Thursday.I'm sorry to say I hadn't heard of Steve Edge before 7pm Thursday night, but now he's someone I will certainly never forget! ...White shoes, red trousers, pink shirt, yellow jumper, brown printed jacket, thick thick black glasses... [More]

Here at OTB, we have an odd abundance of Mini’s in our car park. (We also tend to park them in a row to look like the Italian job, but not the point.) What it is about the car, I don’t know, but what I do know is that Mini organised one of my favourite guerrilla marketing campaigns of al... [More]

Marketing has gained a reputation as the business for spin doctors who specialise in promoting the positives of a product/service while hiding the negatives; the best marketing would, of course, take the negatives and turn them into positives. But things have changed. We have now become entrenched i... [More]

One of my favourite programmes at the moment is ‘Don’t Tell the Bride’. For those of you who are not aware of the plot, a couple are given £12,000 for their wedding, but there’s a catch - the groom plans the whole day entirely alone, with no input from the bride at all!... [More]

We all know those perfect little ads that leave you wishing 'I'd done that'. Well, once again M&S have got the nation talking with another slick, celebrity-studded TV ad for their Summer range. Rather than drooling over food (that's not just food), they've got me drooling over Gary Barlow... and... [More]

Now that Easter has come and gone and we're feeling a bit more sober, I thought it was time to tell you all about the great night we had on Wednesday at the RAR (Recommended Agency Register) awards.After a delicious three course meal and maybe a little more than one glass of grape juice each, the aw... [More]

I'm sure you've all seen the Government's recent TV ad 'If you could see yourself, would you see rape'. http://thisisabuse.direct.gov.uk/videos/view/11I watch it with mixed feelings. As a woman, my toes curl, my blood boils and I instinctively scream 'Get off her!' at the TV. I think every woman fee... [More]

Here at Outside the box we would like to extend our extreme gratitude to all of our clients who nominated us this year for an RAR award. Because of you (and a bit of hard work from us here at OTB), we have been nominated for 5 different RAR awards!!We are up for awards in the following categories: ... [More]