A humble Jaffa Cake stirred up the most unexpected nostalgia as I sat back in my chair this morning. What was it about the subtle mix of orange, chocolate and sponge that brought back so many memories of family fun and great times gone by? Don't call them biscuits. They don't like that   ... [More]

Starbucks and L’Oreal have recently hooked up with O2 to trial a new location based SMS/MMS marketing campaign. The service uses geo-fencing technology that automatically triggers an ad to be sent to a mobile device when its user enters a certain location, discerned from their proximity to mob... [More]