Marketing “pick n mix” If you always do what you have always done...you always get what you’ve always got. Marketing professionals beware; if you have not tried something new recently...because the recession is making us all risk averse...hoping that if we keep our heads down...w... [More]

Why is itimportant to sell creative work well?We want toconsistently under promise and over deliver. The point when we are selling our creative work is the point when wedeliver. The client’s expectations will be set and we are there to ensure thatthe work we have done is explained fully. ... [More]

Research that predicts which locations are set to becomeeconomic "hot spots" in modern-day Britain has focused on Leeds. Leedshas been forecast as becoming one of five new "super cities"specialising in finance in the report by HSBC.According to HSBC’s Future of Business rep... [More]

I’ve been keen to tap into some research that Tina Catling (oneof the founders of otb) has been doing for some time now on the effect ofcommunications on a company’s success. Over 25 years in business Tina Catling has been exposed tohundreds of different company types and cultures... [More]

Our research tells us that the economic downturn will influence consumers communicating on social networks and are more likely to reduce their online spending than those who communicate via email. Furthermore, data from the Jupiter Research Economic Downturn Online Consumer Survey, Q4 200... [More]

Has anyone heard the rumors? …today, though, rumors popped up that Apple may be looking to buy Twitter that the purchase price would be $700 million in cash. Facebook recently tried to buy Twitter. Google and Microsoft has been giving them lots of attention...Google said that it’s co... [More]

The recent economic conditions have changed the rules of business forever, it seemed; all you needed was a sexy IPO, cold nerve, and the magic carpet of momentum trading. But even as entrepreneurs and venture capitalists were dismissing traditional business models as antiquated and conventional bu... [More]

Yes it’s testing times. Or should I say from now on it will be testing times...where marketing departments fight for investment. I predict these conditions will have a fundamental affect on how marketing investment is planned and executed for many years. Those of us who have long awaite... [More]

I was in planning mode, you know the scene, desk cleared, note pad ready to capture the thoughts I had been gathering over the past few days...and then I thought I would check out what the press were saying about our industry and where it is heading and saw this article. “Is direct market... [More]