For those old enough to remember, we used to work in an industry populated in part by over inflated egos, larger than life characters and over the top self obsessed individuals. I liked to call them 'peacocks', with less emphasis on the 'pea'. In years gone by I¹ve sat amongst the throng at ... [More]

 Matt Brittin, Director of Google UK talks about how businesses need to embrace online to keep up with the consumer.

Marketing “pick n mix” If you always do what you have always done...you always get what you’ve always got. Marketing professionals beware; if you have not tried something new recently...because the recession is making us all risk averse...hoping that if we keep our heads down...w... [More]

Imagine for a second Marco Pierre White (or any of his hot blooded culinary contemporaries for that matter) creating a new dish that represents all he stands for. A dish designed to wow diners from the first experience to the last and to leave a lasting impression.   Obviously he’d thin... [More]

  Some of you may be aware that Tina Catling and Mark Davies (founders of outside the box) wrote a best selling book called "Think". Some of you may be aware that they have another book coming out later this year. The new book will be covering interactive marketing. They will c... [More]

Yes it’s testing times. Or should I say from now on it will be testing times...where marketing departments fight for investment. I predict these conditions will have a fundamental affect on how marketing investment is planned and executed for many years. Those of us who have long awaite... [More]

I was in planning mode, you know the scene, desk cleared, note pad ready to capture the thoughts I had been gathering over the past few days...and then I thought I would check out what the press were saying about our industry and where it is heading and saw this article. “Is direct market... [More]