27/4/2010

Adam Oldfield gives his view on email marketing

Adam tells us all about email marketing... [youtube:lvOaRkGQNUk]

19/1/2010

Ecommerce wrap up Xmas 09 - what can we learn for 2010?

Xmas 09 was always going to be a make or break period for many retailers in the UK. Thankfully a year of sustained doom and gloom in 09 was drawn to a close with a hugely busy Christmas sales period, both for online and traditional retailers. With some retailers citing the Christmas 09 period as one... [More]

10/5/2009

Why is Customer relationship marketing vital to your success?

Ok...first of all we are talking about CRM...I want to make that clear. Clear? CustomerRelationship Management (CRM) is used by companies to manage theirrelationships with customers, including the capture, storage and analysis ofcustomer information.  Life-timevalue will become more and more of... [More]

6/5/2009

E-mail marketing is resilient in this recession!

Our research tells us that the economic downturn will influence consumers communicating on social networks and are more likely to reduce their online spending than those who communicate via email. Furthermore, data from the Jupiter Research Economic Downturn Online Consumer Survey, Q4 200... [More]