We believe it is the quality of the idea that creates the greatest return on investment [youtube:KP700f8izyY] Is your brand Making Waves? Mark Davies explains how you can maximise your return on investment and increase your customer loyalty by harnessing the potential of contagious ideas and deplo... [More]

Growing up in the late 70s/early 80s, I was always fascinated by the cigarette ads of the time. You couldn’t miss them. They were in every magazine and on every billboard. And they were great. As a youngster I remember patting myself on the back for working out the visual, ‘silk’ a... [More]

A humble Jaffa Cake stirred up the most unexpected nostalgia as I sat back in my chair this morning. What was it about the subtle mix of orange, chocolate and sponge that brought back so many memories of family fun and great times gone by? Don't call them biscuits. They don't like that   ... [More]

Years ago I used to buy from M&S. Mainly food. Sometimes clothes. Especially during my student days when times were hard. Well, if you had to endure a wedding or a formal ‘family do’ you could buy a suit from M&S on a Friday afternoon, carefully remove the labels, make sure you d... [More]

1. Share with them your marketing strategy – in this way they can make sure all activity fits the plan and can come up with relevant proactive input that will drive your sales 2. Let them join in your team marketing meetings – you’ll be surprised at the value they can add an... [More]

Developing a brand plan Key action pointsThe fastest moving companies today plan on a continuous basisrather than on an annual one, and use business scorecards to map theirperformance in each area of the action plan from total business to individualperformance level.Key elements of a brand plan... [More]

Here are some key principles of branding: 1. Brands are like people. People make friends with people when theyhave things in common, want to spend time together, and find something specialin the relationship. Brands make friends with people in exactly the same way.Brand management is about find... [More]

Why is itimportant to sell creative work well?We want toconsistently under promise and over deliver. The point when we are selling our creative work is the point when wedeliver. The client’s expectations will be set and we are there to ensure thatthe work we have done is explained fully. ... [More]

The recent economic conditions have changed the rules of business forever, it seemed; all you needed was a sexy IPO, cold nerve, and the magic carpet of momentum trading. But even as entrepreneurs and venture capitalists were dismissing traditional business models as antiquated and conventional bu... [More]