After working at outside the box for just over three months, it’s time for me to say farewell to OTB as I depart for life in the real world! I joined OTB in February, working one day a week in their busy marketing team, concentrating on the blog and social media activities. Se... [More]

On my way to work this morning I was apparently exposed to over 300 brands. From the bowl of Special K and semi-skimmed milk from Sainsbury’s I ate for breakfast, to the Vauxhalls, Volkswagens and Volvos (just to name but a few) cars who drove past me on my walk to the office, and even the pai... [More]

Recently, I've been noticing that more and more brands are using high tech interactive media to show themselves as innovative, forward thinking and, most importantly, fashionable. The moment that I realised that interactive media had reached a fashionable tipping point was when, a few weeks ago, ... [More]

A few colleagues and I have recently attended a couple of networking events centred around social media and I’ve noticed a worrying trend. On each of these occasions our expectations have been high,  however, each time we have been confronted by seemingly talentless, inarticulate individu... [More]

So I was just reading this article on technologyreview.com about light-bending metamaterials and in amongst the amazing, wish-fulfilment, invisibility talk was this sentence: "Ultimately, Di Falco says, Metaflex could have applications such as manipulating light from an LED built into a contact len... [More]

I’ve been trying out the beta for Firefox 4, recently and there’s one feature that I, as the resident social media bod at outside the box, absolutely love: Panorama (previously Tab Candy, which I much preferred as a name). In the past, trying to manage all my open web pages was one of t... [More]

Things have been going a bit crazy on Twitter today with  accounts suddenly taking on a life of their own, tweeting spam and redirecting people to random pages.  Obviously this has caused a bit of concern for all involved and masses of Tweets are urging everyone to stay off the main Twitte... [More]

Now then people... this is it!!! If you’re like the rest of us who thought the performance by the overpaid, under achieving set of ponses that are ‘England’ was a shambles, then you’ll be glad to know that more comedy is coming your way. The countdown to the OTB World Cup Pe... [More]

Don’t let anyone tell you it is easy to create a successfully engaging Facebook Fan Page. It is not. It’s not a unachievable task either although it requires planning, time, some kind of HTML knowledge, design skill and imagination. First of all you need to sit down and work out what ... [More]

Is your B2B Social Media strategy a B2C strategy in disguise? In this session, join Mike Rowland of Impact Interactions and Raimund Mollenhauer of SAP as they discuss real world examples of B2B social media delivering measurable business results.