The first of three TV ads will air from Wednesday 10 of March across ITV, Channel 4, Five and their portfolio of TV services as well as Sky Media and IDS digital channels.
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The ads aim to inform the public of Bings role in helping searchers make more informed decisions, and contrasts other search products with the simple, integrated and instantaneous answers that Bing produces.
What do you think of the marketing approach and will it make you change the way you search on the internet?
