Our research tells us that the economic downturn will
influence consumers communicating on social networks and are more likely to
reduce their online spending than those who communicate via email.
Furthermore, data from the Jupiter Research Economic
Downturn Online Consumer Survey, Q4 2008, indicates that email is resilient in
this recession as the channel still inspired 41% of consumers to make at least
one online purchase.
Additionally, consumer attitudes demonstrate that they are
now more likely to respond to ads with coupons and sign up for email promotions
than they were when the economy was strong. Consumers want clear straightforward propositions and offers...and when they see them...they respond!
