Ok...first of all we are talking about CRM...I want to make that clear. Clear? CustomerRelationship Management (CRM) is used by companies to manage theirrelationships with customers, including the capture, storage and analysis ofcustomer information.
Life-timevalue will become more and more of a focus for business, and lapsed and currentcustomers will become the key opportunity for growth.
Thisinformation is used to sell to customers, keeping them loyal, spending moremoney with you... and recommending you. It should be cheaper to get an existingcustomer to book again than to win a new customer.
Virtually every department can reap benefits:
• Better-informedmarketing decisions
• Shorter,more effective sales cycles
• Moreefficient customer service and support
• Greatercross-sell and up-sell opportunities
• Greatervisibility into your business to help you plan ahead
CRM worksbest when both Direct Mail and Online activity are used together (interactive marketing)...and this is what outside the box specialise in.
KILLERFACT
Up to 6x asmany customers feel that DM gives abetter impression of a company than email
Even ifthey don’t respond 59% say DM affectsthe way they think & feel abouta company
KILLERFACT
Ask your customers what they want and listento the answer:
“Dialoguemarketing has proven to be a more efficient method of reaching prospects inboth business-to-business and business-to-consumer segments. Response ratestypically deliver 10 times the average direct mail response rate.”
KILLERFACT
57% ofconsumers like Direct Mail with special offers and money off vouchers
KILLERFACT
The sense of smell emotionally affects humans up to 75% morethan any other sense
Our mood will increase by up to 29% if we are exposed to apositive tactile feeling, and
65% if we are exposed to a positive sound
KILLERFACT
Considercombining Direct Mail with other channels...
70% ofconsumers say they are more likely to respond or to remember something if it iscommunicated to them by DM and Email, with 63% saying the same for DM andOnline
DM makescustomers feel important and rewarded
• Itcan engage, surprise and delight
• Peopleanticipate their mail
• DMprovides a unique opportunity for customers to bond with your brand
• DMcan compliment other channels, amplifying their effect
• Mailis trusted
There you have it! CRMor Retention marketing is the new battleground for businesssuccess and competitive differentiation...now you know! What are you going todo about it?
